Jack Daniels is the most popular brand of whiskey in the world. It's also a good example of how a brand and an image has become far more important to success than the product itself, and how image over quality can work. The Jack Daniels brand started out simply as a whiskey but the trademark black and white logo has led to hundreds of other products all with the name Jack Daniels on them. This is the strength of the brand, and how they have used clever advertising to make the brand far more recognizable than the product.
Whiskey is normally all about quality and taste, yet JD compared to many other whiskeys a lower quality of taste, even compared to whiskeys of similar price it lacks the strength of taste, however the brand makes up for it, when you buy JD you buy the brand, and all that it represents, like any other popular brand you pay for what it represents not necessarily what it is.
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